View Full Version : Dollars and Cents
Here is a question that I was wondering about. It is of course wonderful that Chunn has provided this site. However, these things cost money. The web hosting is not free. There are no advertisers here yet and I was wondering who he was going to get to spend their $ here to support this site. Who would you like to see here? Maybe this information would help him get advertiser dollars flowing here and keep this site up and going. For a site like this to continue there has to be either ad $ or subscription $ and I for one would much rather see ad $.
i would not pay subscription fees because there are other tanning websites i can go to that do not have fees.
i think that one thing that would really excite tanners is perhaps lotion manufacturers advertising here when the new lotions are released, sort of a 'you saw it here first' type of thing. ok, maybe 'excite' was too strong a word but you know what i mean!
Are there other tanning boards that are mostly aimed at tanners? Which ones, I would like to look at them too.
google is free for everyone to use as far as i know, have FUN!
Anya1976
05-04-2003, 07:38 PM
well since this site is aimed at the education of tanners, i'd like to see some lotion company's sponser the site. that to me would show that they are interested in having people learn about tanning and skin care and that to them customers buying THEIR lotions are not just walking dollar signs
i agree with anya1976 about the walking dollar sign comment
njchica
05-04-2003, 07:44 PM
I would like to see lotion companies advertising specific products here with product information... Eye protection is a must for all tanners, so that is another logical advertising segment. I bet Greg could really build his brand if he advertised Soakin here and had thousands of tanners asking their salons for his products.
I would like to see some skin care products as well... I'm always looking for new facial moisturizers and cleansers to try. Maybe Eric could advertise his Formulated Solutions products? I hear that they're wonderful and would love to try them.
Anya1976
05-04-2003, 08:45 PM
Quote:
On 2003-05-04 18:44, njchica wrote:
I would like to see lotion companies advertising specific products here with product information... Eye protection is a must for all tanners, so that is another logical advertising segment. I bet Greg could really build his brand if he advertised Soakin here and had thousands of tanners asking their salons for his products.
I would like to see some skin care products as well... I'm always looking for new facial moisturizers and cleansers to try. Maybe Eric could advertise his Formulated Solutions products? I hear that they're wonderful and would love to try them.
yea i have to agree on advertizing specific products with information on it. eyewear is also a good one.
nitrooverride
05-04-2003, 11:29 PM
Well. He already pays solid to keep this site up and running and he hosts it on his own server.
Anya1976
05-05-2003, 02:32 AM
i really think tanner's input on this would be great, so that's why i decided to bump it.
Greta
05-05-2003, 11:16 AM
I think lotion companies and eyewear companies would be great, keep it on topic and let us know about new products. Also anything beachy....
Tpsyduck
05-05-2003, 11:28 AM
Nitro -- You think solid is free? You think the ISP is Free? Rick is right. I think that this is the perfect medium to advertise in for manufacturers of products that tanners use.
Lotion, Eye Protection, Swimear, Type of Lamps, Equipment, etc
Tpsyduck
05-05-2003, 11:28 AM
With almost 10,000 page views a day and growing it will begin to attack advertising eyeballs!
njchica
05-05-2003, 09:09 PM
chunn, if you attack their eyeballs, they won't be able to see what site to advertise on.
Anya1976
05-05-2003, 09:21 PM
i am really curious to see who the first advitiser will be
Greta
05-05-2003, 10:32 PM
I am too
meltdbutta
05-06-2003, 12:38 AM
Wheres MAX...
Call hIM!!!
I have his CELL number....hehe
melty
meltdbutta
05-06-2003, 12:39 AM
And we should get JA...wheres TARA.....!!!
melty
Anya1976
05-06-2003, 12:58 AM
welli would think that the advertising WOULD be done by lotion companies cus this is after all a TANNING site
michaelchunn
05-06-2003, 12:48 PM
what about other companies? companies that manufacture swimwear? travel agencies? Do these type of advertisements have a place here?
njchica
05-06-2003, 01:22 PM
sure... sunglasses, clothing, skin care, and I know that a bunch of us are candle freaks as well.....
Anya1976
05-09-2003, 04:44 PM
i'm bumpin' this topic
Here is what you have to remember about the lotion companies spending their ad dollars. In the industry magazines or sites devoted to tanning salons they can spend so many dollars and reach multiple salons that will buy case upon case upon case of their product. Here they see maybe 100 or 200 tanners that will buy very few products compared to what even 1 small salon would buy in a year. There dollars are better spent on the other sites.
colorgod
05-09-2003, 05:06 PM
Hopefully the lotion manufacturers will show their support on this one!
Anya1976
05-09-2003, 06:50 PM
Quote:
On 2003-05-09 15:58, Rich wrote:
Here is what you have to remember about the lotion companies spending their ad dollars. In the industry magazines or sites devoted to tanning salons they can spend so many dollars and reach multiple salons that will buy case upon case upon case of their product. Here they see maybe 100 or 200 tanners that will buy very few products compared to what even 1 small salon would buy in a year. There dollars are better spent on the other sites.
but wouldn't educating tanners on their products also be a good thing? look at billboards on the highway aimed at consumers do u think people would pay for billboards if they didn't at least make them some money?
people are more prone to buying something they've heard of rather than something that they've NEVER heard of... this is why brand names sell alot more than no name stuff. If a tanner has some exposure to a product or a lotion line from seeing banners or whatever on a tanning site they'd probably buy that product over something else.
No doubt about that but billboards hit thousands or millions of exposures. It all comes down to the eyeballs,how many have you got to offer up to the advertisers. We don't have that many right now and trust me, there are no limits to the avenues that lotion companies can spend their money on. They are savvy advertisers and they know what their dollar per exposure cost needs to be in order to be effective.
Anya1976
05-10-2003, 06:00 PM
personally I think in the first week this site has been open and how many posts we've had here that in the long run this site WILL grow, how could the big lotion companies not want to reach THEIR target audiance? people that tan are coming here, they want advice and want to know about lotions, i realize that they want to be cost effective but i also think advertising TO the tanners instead of just to the salon owners is a good thing. I mean tanning trends has awesome advertisements but i think they should also be marketing to their customers as well a flashy ad might get salon owners excited but wouldn't a tanning customer after seeing that same ad might be interested in trying a new product without having to have someone "sell" it to them?
njchica
05-10-2003, 06:39 PM
I agree with Anya... we have started out with a bang and this site will only continue to grow exponentially as members tell their friends about it. I've seen owners post that placing ads in the trade mags and banners on "owner" sites is like preaching to the choir... the tanners are the ultimate consumers here and lotion companies would be smart to build brand recognition here.
I have been in several tanning salons and in many their selection of lotions is inadequate to say the least. Savvy tanners who are members in these salons would be able to request certain products or brands that are not currently carried. It doesn't matter what lotion the owner of a salon likes.... it's the tanners who buy it. Can you imagine what a banner on here for Soakin could do for Greg's company? Sure most salons carry Max's line, but what would happen if even the current 150 members here all went into their salons tomorrow and asked for Soakin up the Rays? this is a very powerful medium.... and it's for people who are already interested enough in tanning to look it up on the web. These people are interested enough to read banners for tanning products and ask their salons to buy samples of products featured here.
colorgod
05-10-2003, 06:59 PM
That's true. I remember before I joined tanning boards I was only aware of what the salon had; mostly JA and California Tan. Well, now I know about so many more brands and I even recommend them to my salon.
njchica
05-10-2003, 10:10 PM
I've spent like 10 times more this past year on lotions than I did the year before I found tanning sites. Advertising on sites like this is a smart move.... build your brand, announce new products, provide product information... No offense, but if Max or Greg or Eric or any of the other manufacturers are waiting for the employees at the salon to educate me about their stuff and get me hooked on it, they're going to be waiting a loooooooooong time. It just is not a priority with them which is why I never bought much until I found sites like this.
colorgod
05-10-2003, 10:27 PM
My salon only tries to sell lotion if someone asks. It's not high priorty there. I've been introduced to so many lotions on here. WORD OF MOUTH is very prevalent on this board. Just read in the forums here and anyone can see that.
Anya1976
05-11-2003, 04:02 AM
Quote:
On 2003-05-10 17:39, njchica wrote:
I agree with Anya... we have started out with a bang and this site will only continue to grow exponentially as members tell their friends about it. I've seen owners post that placing ads in the trade mags and banners on "owner" sites is like preaching to the choir... the tanners are the ultimate consumers here and lotion companies would be smart to build brand recognition here.
I have been in several tanning salons and in many their selection of lotions is inadequate to say the least. Savvy tanners who are members in these salons would be able to request certain products or brands that are not currently carried. It doesn't matter what lotion the owner of a salon likes.... it's the tanners who buy it. Can you imagine what a banner on here for Soakin could do for Greg's company? Sure most salons carry Max's line, but what would happen if even the current 150 members here all went into their salons tomorrow and asked for Soakin up the Rays? this is a very powerful medium.... and it's for people who are already interested enough in tanning to look it up on the web. These people are interested enough to read banners for tanning products and ask their salons to buy samples of products featured here.
thanks i thought i was making a vaild point. After seeing tanning trends and looking at some of those terrific ads it made me jelous of those salons carrying the products mine won't. tattoo is #1 on my list that if i could try i would cus i think it looks like a great product (also after seeing some of the posts about it)
and yea i agree if the regesterd (and lurkers) that come here see a product that looks good to them and they want to try it the next time they tan they will ask about it. I know i would. I've talked to the girls at the salon about different lotions i've seen talked about and advertised i would kill to try some of them but unfortunately my salon stocks what the owner likes and ONLY what the owner likes (it's a chain salon so every location has the exact same merchendise)
colorgod
05-12-2003, 01:05 AM
My lotions are very exciting and interesting. It's hard to sample or desire to use a lotion you haven't heard of.
njchica
05-12-2003, 11:21 AM
colorgod, you lost me on the above post.
Bottom line is this: advertising directly to the ultimate consumer is a smart move by lotion manufacturers. Word of mouth on this site is very powerful and once 1 or 2 of us have tried something and loved it, we usually recommend it to the members... who then try it and love it and recommend it... etc.
PanAnna
05-12-2003, 11:25 AM
Absolutely njchica. Your posts are right on the money...And I think someone is in our midst that you mentioned above. Will he come out and play? I wonder.
Greta
05-12-2003, 11:26 AM
what about the fact that we are also talking down the ones we do not like? that may keep them away, don't ya think?
njchica
05-12-2003, 11:29 AM
well you have to take the good with the bad... and I'd say that at least 75% of our threads are positive reviews and comments.... and for every "negative" opinion, there's always someone who has tried the lotion and liked it. and at the heart of the matter-- ALL comments are building brand awareness which is the goal of advertising
njchica
05-12-2003, 11:30 AM
PanAnna, I doubt he will.... he still hasn't forgiven me for not loving one of his lotions.
PanAnna
05-12-2003, 11:38 AM
Poof! Just like that, he disappeared. I really would have liked to have heard from him on the coconut lotion topic.
njchica
05-12-2003, 01:55 PM
oh well I'm sure he'll be back. Maybe he'll jump in then.
colorgod
05-12-2003, 02:16 PM
Chica, I was just saying basically what you said. I trying to point out that the more you hear about a lotion and how great it is, the more you want to try it.
lotion companies advertising on this site would be stupid. people that come to these boards already know more about lotions than some salon owners. they know all the brands and they know where to get them. its preaching to the choir. there may be a new tanner occasionally but most posters here know about all the lotions, they do not need a california tan ad to tell them about it or to remind them to buy some. savvy tanners buy online and that is enemy number one for lotion makers so why would they spend any money on this place. if the board owners need money to keep this place running charge a fee for usage. i wouldn't pay it but some might.
Quote:
On 2003-05-10 17:39, njchica wrote:
this is a very powerful medium.... and it's for people who are already interested enough in tanning to look it up on the web.and the next logical step would be googling for discount lotion sites.
njchica
05-12-2003, 07:50 PM
star, that is a very good point. We're all trying to come up with different angles... Eventually we'll need banners to keep this site open and available to all. I'm having such a fun time, I'd hate to see this place disappear.
Anya1976
05-12-2003, 07:57 PM
Quote:
On 2003-05-12 18:50, njchica wrote:
star, that is a very good point. We're all trying to come up with different angles... Eventually we'll need banners to keep this site open and available to all. I'm having such a fun time, I'd hate to see this place disappear.
yea it would be a shame for it to disapear thru no advertisers
njchica
05-12-2003, 08:07 PM
what do the rest of you guys and gals want to see advertised here? what would you like to learn more about?
colorgod
05-12-2003, 08:48 PM
Other manufacturers related to tanning should advertise: eye protection companies, etc.
njchica
05-22-2003, 09:04 PM
what banners would you click on?
I'd click on lotions, eyewear, hair care, skin care, candles....
Greta
05-23-2003, 12:12 AM
aromatherapy would be interesting, and spa treatments in general
colorgod
05-23-2003, 01:28 PM
I would love some spa oriented items.
njchica
05-23-2003, 01:36 PM
aromatherapy would be cool.....
Anya1976
05-23-2003, 01:43 PM
are we ever getting ANY advertisers?
colorgod
05-23-2003, 01:49 PM
Eventually we will!
Anya1976
05-23-2003, 01:55 PM
Quote:
On 2003-05-23 12:49, colorgod wrote:
Eventually we will!
i was kinda asking that question to solid or chunn who might know the answer to that question
njchica
05-23-2003, 05:51 PM
seriously. I think we've demonstrated that we have a hopping site loaded with people who are interested in tanning and skincare products.
Anya1976
05-23-2003, 05:53 PM
Quote:
On 2003-05-23 16:51, njchica wrote:
seriously. I think we've demonstrated that we have a hopping site loaded with people who are interested in tanning and skincare products.
i just hope that companies start advertising here soon.
tr0nado
05-23-2003, 07:29 PM
I've already noticed that when I searched for something tanning wise via google.com, IamTAN.com came up on the right with a few other tanning sites. At least google.com recognizes us
google.com
njchica
05-25-2003, 10:18 AM
I would love to see some lotion companies advertise here directly to us. My salon provides no product information about lotions... This would be a great way to get US interested in specific lotions without being dependent on salons to do so.
Anya1976
05-25-2003, 02:00 PM
yea i have to agree i'd like to see lotion company's advertise to us also.
CliqueRock
05-26-2003, 12:44 PM
I have no clue if this is relvant at all, but what if the owners of the site sell some lotion samples online to support the site? Like have a fund raiser? You could sell them for a limited amoutn of time, so its not like its taking away from salon owners business. and like a percent of the profit could go to the site, and the rest to the salon owner thats selling it...you know? sorry if i dont make much sense lol im ina rush l!
njchica
05-26-2003, 12:54 PM
that's a cool idea... and it would be a great way for tanners to try brands that aren't readily available to them.
boobrandt
06-13-2003, 01:21 AM
I wouldn't pay a fee, but it would be interesting to see tanning companies do some advertising/information blurbs on here! And samples to all members!
Anya1976
06-13-2003, 01:28 AM
lol samples for all members i dunno if that'll happen but i'd love to see some adverisers here
Strnghrt
06-14-2003, 02:48 PM
I wouldn't pay a fee either, but I think home tanning equiptment would be a good thing to advertise and auctions sites, as well as discount lotions web sites too.
Anya1976
06-14-2003, 04:59 PM
Quote:
On 2003-06-14 13:48, Strnghrt wrote:
as well as discount lotions web sites too.
i don't think that will happen since this site was brought to us by a salon owner.
Kristygal
06-14-2003, 05:22 PM
I am in the process of creating my own website (nothing to do with tanning) and I can tell you that it doesn't cost a lot of money to make & maintain a site. What it does involve is your time. There is already a gift shop here which generates a profit. An easy way to make $$ for this site would be to have companies (obviously tanning related) advertise and for every person that goes to their site through here, Iamtan would make a cut of their purchases or a "pay-per-click" type of deal.
Hyperion
06-16-2003, 01:41 PM
I don't really care one way or the other who advertises here but I do know one thing...if you really want advertisers here, you have to go after them, they're not going to come to you. You can't just sit around saying "Gee I hope some advertisers show up soon"...you have to be proactive and agressive...advertisers can go anywhere and there are sure a lot of places to go and advertise on the internet...you have to sell them on the idea that this is THE place for them to advertise...just something to think about!
Anya1976
03-10-2004, 09:34 PM
after a recent discussion i thought i'd bump this up. why wouldn't lotion companies advertise directly to us consumers ultimately it's what we buy that pays their salaries.
njchica
03-10-2004, 09:42 PM
I personally feel that educated tanners will SEEK OUT lotions that interest them... I had a debate with a lotion manufacturer and he said that salon owners ultimately decide which lotions sell. I disagree. My salon has gone AG/SB exclusive which forces me to find lotions elsewhere when I want them.
I'm smarter than the employees and I know what's out there. I'm not going to be pigeon-holed into a lotion I don't want.
cupcake65
03-10-2004, 09:43 PM
about a company that makes or sells ANTI AGING products..thats the new rage...
Anya1976
03-15-2004, 04:39 AM
Quote:
On 2004-03-10 20:42, njchica wrote:
I personally feel that educated tanners will SEEK OUT lotions that interest them... I had a debate with a lotion manufacturer and he said that salon owners ultimately decide which lotions sell. I disagree. My salon has gone AG/SB exclusive which forces me to find lotions elsewhere when I want them.
I'm smarter than the employees and I know what's out there. I'm not going to be pigeon-holed into a lotion I don't want.
oh believe me i am the same way someone will not force a lotion on me cus that's the most expensive at the salon. (i see that happen everyday)i just feel bad for those who are not as informed that do get sucked into buying the most expensive.[ This Message was edited by: Anya1976 on 2004-03-15 03:40 ]
vBulletin® v3.7.2, Copyright ©2000-2009, Jelsoft Enterprises Ltd.